ALESTA THERAPEUTICS
A modern identity and website that move Alesta Therapeutics beyond traditional biotech, capturing its agile, modular, and commercially driven tech mindset and positioning it for scalable growth.
THE WORK
Alesta Therapeutics engaged Nutshell Strategy to create a clear, modern identity that reflects the company's true operating ethos, aligning scientific excellence with a tech-company mindset characterized by an agile, modular, fast, and commercially driven approach, rather than just biologically innovative. Through strategic discovery, stakeholder interviews, and competitive analysis, we developed a clear messaging framework that strikes a balance between scientific credibility and speed, scalability, and commercial viability.
THE IMPACT
The resulting brand identity and website provide Alesta with a future-ready, scalable foundation, aligning scientific excellence with a tech-company mindset to communicate confidently with partners, investors, talent, and patient advocacy groups, positioning the company as a technology-enabled therapeutics business built for momentum and growth.
Brand strategy | Competitor analysis | Brand positioning | Brand pillars | Value proposition | Massaging | Brand Identity