Your company is growing fast, but now you're hitting new challenges. What got you here won't get you there.

You're seeing:

New products and services that compete with rather than strengthen your core brand.

Teams are unclear about brand priorities as complexity increases.

Resources are scattered across initiatives that don't move the needle.

Brand bottlenecks are slowing down your growth momentum.

Sound familiar? You're not alone.

Nutshell specializes in brand strategy for the point where proven market fit meets scaling complexity. This exciting phase introduces unique scaling challenges where brand bottlenecks can kill momentum fast.

  • Perfect for companies just hitting scaling challenges.

    A diagnostic to identify what's diluting your brand strength and creating bottlenecks. Get a prioritized action plan with immediate wins you can implement right away.

  • For new product launches or geographic expansion

    My complete Research-to-Reality Process to prevent brand dilution while scaling. Includes market research, strategic insights, brand architecture, implementation roadmap, and team alignment.

  • Continuous brand discipline as you scale

    Quarterly brand health checks, new launch guidance, team training, and strategic advisory for major decisions. Keep your brand strong as you grow.

  • Hospitality

    Led the development of Nela, a high-end live-fire restaurant concept, from initial market research through successful launch and expansion. The project involved concept development, securing investment, identifying prime Amsterdam location, and managing design teams to create a cohesive brand experience that reflects craftsmanship at every touchpoint.

    Nela establishing itself as a destination restaurant and gained significant recognition across culinary, lifestyle, and design publications, Based on this success, the brand is now expanding with a second location at a prestigious London landmark, demonstrating the strength of the original concept and execution.

    ____________________

    Market research | Concept development | Raising investment | Project Management | Brand development | Design Management

  • Biotech

    A scalable brand strategy for Solid Biosciences, a Boston-based life science company focused on finding a cure for Duchenne Muscular Dystrophy. In less than 3 years Solid has grown from a startup to a mature biotech company, expanding from just three employees to 100+. Established itself as a center of excellence for DMD and launched clinical trial for ground-breaking gene therapy

    Grew from 3 to 100+ employees, secured $100M+ funding, achieved IPO while maintaining clear brand focus.

    ____________________

    Brand Strategy | Positioning | Value proposition | Brand Identity | Brand extension | Content strategy | Design management.

  • Fashion

    Erroca, Israel's leading sunglasses chain, was losing market share due to an outdated brand image in an increasingly competitive fashion market.

    Through a comprehensive rebrand including logo redesign, store interior transformation, and packaging overhaul, we repositioned Erroca as a premium fashion specialist in international brand name sunglasses, strengthening their market position and driving renewed customer engagement.

    ____________________

    Repositioning | Rebranding | Brand architecture | Packaging system | Art direction

  • Food & Beverage

    Ristretto, a leading Israeli food importer serving professional and retail markets, needed to differentiate beyond premium ingredients alone. Despite offering exceptional products, their brand didn't communicate the quality experience customers expected.

    We developed a comprehensive brand strategy that elevated Ristretto's market position and created a content-rich digital platform serving both B2B and B2C audiences. This strategic approach transformed how customers perceive and engage with the brand, strengthening their competitive advantage in the premium food market.

    ____________________

    Brand positioning | Brand architecture | Value proposition | messaging | Content creation | Digital Identity

  • Fashion

    HUE is a category leader (USA) in casual legwear and sleepwear. The brand is constantly creating, rethinking, and innovating fashion.

    As part of the team at Slover and Company, a branding agency in NYC, we constantly evolved the retail design and product launches. Branding. Positioning (and repositioning). Store design in the US. Shop-in-Shop design for department stores. Point of sale materials. Print collateral and national advertising and online presence.

    ____________________

    Visual Identity | POS | Packaging | Web presence | Art direction

  • Hospitality

    A rapidly expanding boutique hotel chain was struggling to compete effectively as they scaled from startup to enterprise. Operating in an oversaturated luxury hospitality market, they needed strategic repositioning to capture market share and drive revenue growth.

    A comprehensive brand strategy and brand architecture repositioned them as a design-forward hospitality leader, creating clear competitive differentiation. This strategic transformation clarified market position, prioritised operations across their growing portfolio, and helped build internal brand management capabilities that reduced external dependency while accelerating growth initiatives.

    ____________________

    Market research | Competitor analysis | Trend Research | Value proposition | Brand architecture

  • Food & Beverage

    As the competitive space became saturated, Rebar a leading health beverage chain needed to reposition and update the brand to reflect the evolving health and wellness trends.

    Ethnographic research at brand sales points and analysis of brand messaging and sales processes revealed gaps between Rebar's mission and customer experience. By identifying wellness category trends, user needs in correlation with the brand’s strength we redesigned the user journey to align promise and experience.

    ____________________

    User research | Trends research | Service design | Value proposition | Repositioning

Who I Work With

I work with established lifestyle brands, consumer goods companies, and hospitality businesses whose brand foundations need to evolve strategically to support their next growth phase. These are often companies navigating rapid change, entering new markets, or working through internal misalignment. I partner with teams dealing with inconsistent brand expression, and with leaders who want their brand to reflect where the business is going—not where it’s been.

Outcomes Delivered

Strategic Impact

Prevented brand dilution during rapid growth

Removed brand bottlenecks that slowed execution

Defined a clear and defensible brand position

Sharpened focus so every offering reinforces the brand

Aligned products/services with the core brand promise

Operational Alignment

Built systems and tools to scale consistently

Delivered a team-ready messaging framework

Reduced internal friction across departments

Achieved visual and verbal consistency across channels

Integrated strategy into day-to-day decision-making