My approach focuses on aligning products and services with the brand promise because consistency between what you say and what you do is everything.
Karin Folman
Brand Strategist & Design Manager
My Perspective, Shaped by Experience
Experience from Every Angle
I’ve sat on all sides of the table. Worked as an agency associate, client-side strategist, and founder. That gives me a 360-degree understanding of what it takes to move a brand forward. I know what it's like to be in your shoes, managing budgets and timelines while needing real results, not just deliverables.
Balance global consistency with local relevance
With experience across New York, Tel Aviv, and Amsterdam, I bring cultural fluency that helps brands expand internationally without losing their local edge. I understand how to adapt a brand to new markets without diluting what makes it distinctive.
Cross-Industry Expertise Across All Growth Stages
I've worked across industries, life sciences, hospitality, and consumer goods, not for variety’s sake, but to deliver meaningful, measurable outcomes: helping secure funding rounds, launching businesses that gained traction, and repositioning brands for long-term growth.
Research-to-Reality Approach
I don’t just develop strategies that sound good on paper; I build roadmaps that get used. My background blends design management, hands-on entrepreneurial work, and academic rigor, allowing me to bridge theory and execution.
Helping Teams Own the Brand from Within
I work side by side with your team to embed brand thinking into everyday decisions. Through collaboration, practical tools, and systemized workflows, I help internal teams confidently champion the brand, so it’s not dependent on outside consultants to stay alive and aligned.
Strategy That Fits the Way You Work
I don’t just hand over a strategy, I build one that works within your team’s real-world capabilities. From your internal resources to your culture and constraints, every plan is shaped to fit your context, not a textbook ideal. This ensures your brand strategy doesn’t just sound smart, it actually gets executed.
If your brand is starting to feel like friction instead of fuel, it's time to realign and bring clarity and momentum to your next growth stage.
Let’s talk about what’s holding your brand back—and how we can fix it.