SOLID BIOSIENCES
A brand platform for Solid Biosciences, which was founded with a singular focus: to find a cure for Duchenne muscular dystrophy (DMD), a progressive genetic muscle-wasting disease with no approved treatments and no cure.
BRAND EXTENSION
Solid’s R&D platforms extend the brand while remaining closely aligned with its core visual attributes. The brand hierarchy helps communicate Solid’s vision of addressing all aspects of the disease through a holistic approach to targeting Duchenne muscular dystrophy.
BRAND STORIES
A video series was created to reflect Solid’s spirit and introduce its unique approach to drug development. Each film centers on one of Solid’s core pillars, the essential building blocks guiding the company toward its goal of delivering effective therapies.
In this video: listening to and documenting the personal stories of patients and their families to better understand the impact of Duchenne muscular dystrophy on society and to inspire the broader DMD community.