NELA RESTAURANT
From a simple idea rooted in gathering around fire, good food, and shared moments with friends, Nela, a Live-Fire Restaurant, was born. What started as a vision has grown into a global hospitality experience, with locations in Amsterdam, London, and Ibiza.
THE WORK
Led the development of Nela, a high-end live-fire restaurant concept, from initial market research through successful launch and expansion. The project involved concept development, securing investment, identifying a prime Amsterdam location, and managing design teams to create a cohesive brand experience that reflects craftsmanship at every touchpoint.
Market research | Concept development | Raising investment | Project management | Brand development | Design Management
THE IMPACT
Today, Nela stands as a destination restaurant brought to life by an international team and experienced by thousands of guests celebrating life’s milestones, meaningful connections, and the everyday joy of dining together.
This project reinforces what great brands are built on: clarity of vision and the right partners. Collaborating with creative teams who truly understand and protect the DNA of a concept allows ideas to evolve into reality with intention, integrity, and without compromise.