Diverse teams with a consistent mission
Scaling with intention starts with developing a cultural operating system.
EUROPE HOTELS PRIVATE COLLECTION
In two years, EHPC grew from operating a handful of independent boutique hotels to managing a large, diverse portfolio of products and services, and with it, a growing number of departments and teams operating globally.
To manage this complexity, EHPC had to aggressively transition from a startup to an enterprise mindset. Being part of a highly competitive design hotel landscape. EHPC had to develop its 2.0 strategy, values and operating system, placing a design-centric approach at its core.
HOW WE DID IT
Conducting comprehensive primary research, including interviews, workshops, and landscape and asset audits to identify gaps and intersections in the brand and organizational hierarchies.
Creating a complete ecosystem of products and services that presented a unified value proposition to the end customer.
Designing an internal summit dedicated to facilitating the rollout of a brand-led, customer-centric approach across the entire organization.
Delivered a refocused brand architecture that opens new and creative opportunities to engage customers with the EHPC brand.
Created a roadmap for building an in-house design and brand management capability to oversee the creation, use, and evolution of all brand assets, and act as the primary stakeholder in external creative engagements.
Market and trends research | Proposition development | Market positioning | Brand strategy | Brand architecture